Intern for the organization that promotes Orlando across the nation and throughout the world.

 

The CRM, Database and Advanced Analytics team is responsible for managing the company's email communication program for the consumer database and reporting on how these email program drives consumer behavior and business KPIs. The CRM, Database and Advanced Analytics program is designed to expand awareness of Orlando and visitation to Orlando from the following markets: US, Canada, UK, Germany, Brazil, Colombia, Mexico, Argentina, China and India.

 

Visit Orlando is seeking one Digital Services Intern for the Spring 2018 semester to support the team in in reporting and analysis initiatives, including database reporting and analysis, reporting building, email campaign performance reporting and A/B testing analysis. The ideal candidate should have experience/familiarity with database analysis, SQL, email marketing and have experience leveraging data to inform marketing decisions. A major in Analytics, Business Administration, or Marketing is required along with strong Excel and PowerPoint skills.

 

Digital Services Intern duties may include:

  • Building reporting dashboards based on reporting requirements to meet a variety of business needs
  • Conducting monthly reporting in a variety of reporting platforms including Salesforce, Salesforce Marketing Cloud, Excel and Google Analytics, etc.
  • Deploying emails and reporting on email campaign performance and providing recommendations for optimization
  • Developing, launching and analyzing A/B tests such as email subject line or creative tests
  • Utilizing SQL to analyze data, build reports and build audience segments
  • Leveraging Visit Orlando's database for segmentation and personalization in platforms such as Salesforce Marketing Cloud
  • Working with other disciplines of the company, such as Global Consumer Marketing to align CRM efforts to Market Plans
  • Working in an ever-changing atmosphere where each day presents a new project and learning experience

 

 

 

Qualification Requirements:

  • Students must be enrolled in an Undergraduate or Graduate program.
  • Must be able to work at least 20 hours a week.

 

  EEO

 



APPLY NOW



Email your (Word, PDF) Resume to: human.resources@visitorlando.com   

OR

Fax your Resume to: (407) 370-5006