Visit Orlando is now recruiting for a full-time Digital Marketing Manager. The Digital Marketing Manager manages the function of marketing Visit Orlando digital properties including websites, App and Kiosks by executing marketing strategies to meet the site traffic and digital performance goals. Primary focus is to ensure Visit Orlando digital consumer experience is consistent and positive across all digital platforms. In addition, a focused effort to drive increased traffic, improve Web metrics and maximize performance resulting in exceeding goals.

 

MAJOR AREAS OF ACCOUNTABILITY:

  • Responsible for maximizing the impact/ROI of Visit Orlando's digital marketing programs and platforms.
  • Liaison with marketing managers in planning comprehensive Global Marketing campaigns to ensure adherence to Digital Strategy while also delivering annual performance metrics.
  • Work with marketing managers and agencies to collaborate with media buying of online advertising-both display and search engine advertising to ensure website structure/content maximizes impact of media buys. Liaison with analytics team in evaluation of ad performance.
  • Working with Director of North America Marketing, provide marketing leadership for ecommerce initiatives, including development of digital marketing plan, ecommerce site management and conversion optimization.
  • Ensure digital properties are optimized for consumer data collection and personalization as the liaison between internal Information Technology and external media agencies.
  • Working with other program areas, analyze and recommend emerging technologies and tools for specific markets/targets/disciplines.
  • Primary contact with global Search Engine Optimization (SEO) agency to review recommendations and work with the Enterprise and content team to implement functions and copy that will improve SEO metrics and overall experience. 
  • Ensure monthly goals for digital properties are provided in a timely manner as well analyze and provide insights if performance is off target. 
  • Work with marketing team to ensure branding and campaign creative are properly reflected in digital properties.
  • Report on all digital advertising programs and check to make sure everything is functional. Then work with internal development team to correct any problems.
  • Oversee that global marketing plan as relates to relevant and consistent content for the consumer website is adhered to.
  • Conducts competitive analysis of other destination's sites to benchmark best is class to continually improve Visit Orlando digital platform performance.
  • Based on current research, emerging trends and best practices, recommend changes to the website to continually improve the user experience.
  • Based on current research, emerging trends and best practices, recommend changes to the direct consumer communications (email, text message, push notifications) to continually improve the user experience including development of message content and creative.
  • Ensures protection of the Orlando and Visit Orlando brand. Serves as a Brand ambassador.
  • Ensures staff development, empowerment, training, etc. in a relevant and timely manner. Ensures contractors are performing as contracted, timely and accurate in reporting and billing, etc.
  • Assists member partners to develop and enhance their own marketing efforts through education, seminars, consultation and other appropriate techniques.
  • Extensive Vendor relations and collaboration experience is required.
  • Travel as required, and/or requested, to trade shows, industry activities, and other events.
  • Ensures work area is maintained in a safe and clean manner.
  • Performs other accountabilities and projects as assigned.

 

SUPERVISION OF OTHERS:

 

Interns

 

ACCOUNTABILITIES FOR SUPERVISION:

  • Participates in decisions related to the selection, promotion, transfer, pay and discipline of assigned personnel.
  • Personally conducts or oversees training for new employees to ensure established procedures are clearly understood and followed.
  • Monitors the work performance of assigned personnel on a continual basis, conducts effective performance appraisals and takes corrective action whenever necessary.
  • Creates a working climate in which assigned personnel are motivated to develop their skills and abilities and demonstrates by personal example the desired standards of conduct and work performance.
  • Administers company policies in a fair and equitable manner with regard to discipline, tardiness, absenteeism or insubordination and fully documents all incidents and actions taken.

 

QUALIFICATION REQUIREMENTS:

 

EDUCATION AND/OR EXPERIENCE:

 

Bachelor's degree (B.A. or B.S.) from four-year College or university required; a minimum of five years related experience and/or training; or equivalent combination of education and experience.

 

LANGUAGE SKILLS:

 

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers and the general public.

 

MATHEMATICAL SKILLS:

 

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

 

REASONING ABILITY:

 

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

 

PHYSICAL DEMANDS:

 

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle or feel objects, tools, or controls; reach with hands and arms; and talk or hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, and depth perception.

 

 

EEO

 

 
APPLY NOW

Email your (Word, PDF) Resume to: human.resources@visitorlando.com    OR

Mail your Resume to: Human Resources, P.O. Box 690355, Orlando, FL 32869    OR

Fax your Resume to: (407) 370-5006