Who We Are
Visit Orlando is a 501(c)6 corporation that is the official destination marketing organization for Orlando, the most visited destination in the U.S. We are a private, not-for-profit membership organization that works with more than 1,200 private member businesses as well as local government.
Together with our member companies that make up the Central Florida's hospitality community, we represent the area's leading industry responsible for $60 billion of annual economic impact.
Visit Orlando is contracted by Orange County to brand, market and sell the Orlando destination globally and we pride ourselves on providing the general public information on how we allocate these funds.
Board of Directors
We are led by an industry- and community-based board of directors.
Executive Leadership Team
Our executive leadership team is continually recognized by its peers for excellence in destination marketing, sales and member services.
To be the most visited travel destination in the world.
The mission of Visit Orlando is to brand, market and sell the area globally as a premier leisure, convention and business destination to generate positive economic impact.
Commitment to Community
Visit Orlando recognises the important role it needs to play in the community, both as a vital partner in addressing community concerns and as a conduit to the area's dynamic tourism industry. We work closely with many local organisations to enrich the quality of life in our community. From education and economic diversification to supporting the arts, Visit Orlando has played an important role in making Orlando a great place to visit - and to live.
Building a Strong Tourism Industry
However important our partnerships with community organisations are, Visit Orlando's primary focus is to ensure the health of our region's tourism industry. Through our marketing and advertising efforts, Visit Orlando engages with consumers to choose Orlando for their next vacation or meeting. Achieving our mission is directly linked to our ability to forge partnerships among local tourism businesses to implement destination marketing programs that will build a stronger tourism industry for all.
Since beginning operations in July 1984, Visit Orlando has provided its employee team with exciting and rewarding career opportunities that include professional growth, an enjoyable work environment and a complete benefits package. We are a diverse team who share a strong sense of values and integrity, high energy and passion for our work. Working together, we deliver outstanding results and exceptional service.
To view current employment opportunities, click here.
Contact UsOfficial Visitor Center
Visit Orlando Corporate Office