About Us

A group of people gathered around in an office

Who We Are

Visit Orlando is a 501(c)6 corporation that is the official destination organization for Orlando, the most visited destination in the U.S. We are a not-for-profit membership organization that works with more than 1,200 member businesses as well as local government.

Together with our member companies that make up the Central Florida's tourism community, we represent the area's leading industry responsible for $64 billion of annual economic impact.

Visit Orlando also is contracted by Orange County to brand, market and sell the Orlando destination globally and we pride ourselves on providing the general public information on how we allocate these funds.

Year in Review 2016

Financial Statements

Quarterly Reports


Board of Directors

We are led by an industry- and community-based board of directors.

Executive Leadership Team

Our executive leadership team is continually recognized by its peers for excellence in destination marketing, sales and member services.

Our Vision

To be the most visited travel destination in the world.

Our Mission

The mission of Visit Orlando is to brand, market and sell the area globally as a premier leisure, convention and business destination to generate positive economic impact.

Commitment to Community

Magical dining checkVisit Orlando recognizes the important role it needs to play in the community, both as a vital partner in addressing community concerns and as a conduit to the area's dynamic tourism industry. We work closely with many local organizations to enrich the quality of life in our community. From education and economic diversification to supporting the arts, Visit Orlando has played an important role in making Orlando a great place to visit -- and to live.

Building a Strong Tourism Industry

66 million visitationsHowever important our partnerships with community organizations are, Visit Orlando's primary focus is to ensure the health of our region's tourism industry. Through our marketing and advertising efforts, Visit Orlando engages with consumers to choose Orlando for their next vacation or meeting. Achieving our mission is directly linked to our ability to forge partnerships among local tourism businesses to implement destination marketing programs that will build a stronger tourism industry for all..


Visit Orlando lobbySince beginning operations in July 1984, Visit Orlando has provided its employee team with exciting and rewarding career opportunities that include professional growth, an enjoyable work environment and a complete benefits package. We are a diverse team who share a strong sense of values and integrity, high energy and passion for our work. Working together, we deliver outstanding results and exceptional service.
To view current employment opportunities, click here.

Contact Us

Official Visitor Center
8102 International Dr
Orlando, FL 32819
Phone: (407) 363-5872
Toll Free: (800) 972-3304
E-mail: info@visitorlando.com

Visit Orlando Corporate Office
6277 Sea Harbor Drive, Ste 400
Orlando FL 32821
Tel: (407) 363-5800
Department Contact List

Corporate Blog

- Updated 12/07/2017